Awareness and the Collapse of the Wave Function. Physics ponders one of its central mysteries; how does the imaginary world of the wave function “collapse” or get reduced into a concrete reality. Psychology offers one possible answer. We marginalize our various dream-like experiences, valuing one over others at a given moment, to create “reality”. This marginalization is due to our everyday identity as well as the world situation around us at any given moment. Our question: why does physics so often tend to deal with observation as if it had nothing to do with people?